OpenAI and global magazine giant Condé Nast announced a partnership that will enable ChatGPT and its search engine SearchGPT to surface content from popular publications such as Vogue, The New Yorker, and GQ.
The multi-year deal marks OpenAI's latest with a major media company.
Content produced by media organizations is in demand by technology companies who use it to train AI (artificial intelligence) models.
Some media companies, including The New York Times and The Chicago Tribune, have fought back and taken legal action to protect their content.
OpenAI and Condé Nast did not disclose financial terms of the deal.
“We will work with Condé Nast and other news publishers to ensure that accuracy, integrity and respect for quality journalism are maintained as AI plays a larger role in news discovery and distribution,” said Brad Lightcap, OpenAI's chief operating officer.
News media organizations are facing challenges to their business models due to the rise of social media and other digital platforms.
“Our partnership with Open AI will begin to supplement some of our revenue, allowing us to continue to protect and invest in our journalism and creative work,” Condé Nast CEO Roger Lynch said.
Last month, OpenAI released a prototype AI-powered search engine called “SearchGPT.”
In a statement at the time, the company said it was gathering feedback and insights from news industry partners to develop the new platform.
Other companies partnering with the AI company include Time magazine, the Financial Times and the Associated Press.
Many analysts believe that AI chatbot technology will become a key part of the future of internet search engines.
Search engine giant Google is also racing to add more AI-powered tools to its products.
While other AI companies are working on developing search products, Google continues to dominate, capturing over 90% of the global market.
Changes in the way search engines respond to queries — serving up conversational paragraphs rather than directing users to links — are also causing alarm among news media companies that depend on search traffic for viewers and revenue.
Last year, the BBC announced that it was taking steps to prevent content from its website being used by OpenAI and other companies without permission.
The blog post also said that the BBC will explore the opportunities presented by generative AI “to deliver even greater value to audiences and society”.
