It was a productive week for the MARKETING-INTERACTIVE team, as they flew to Malaysia for the PR Asia Malaysia conference and caught up on all the trends and topics of the week.
If you need a quick overview, welcome to MARKETING-INTERACTIVE’s weekly roundup, featuring podcasts and articles highlighting the biggest news stories of the week and diving deep into trending topics in your industry.
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1. Why is this Maybank branch in Sabah trending on social media?
There's a new photo spot in Kota Kinabalu (KK), Sabah – a closed Maybank branch at Jalan Pantai in the Gaya Street area. The bank has been closed for some time for renovations, but the signboard is still up.
According to media information firm DATAXET NAMA, Chinese influencers took photos at the location and posted them on Chinese social media app Xiaohongshu.
The photo quickly went viral, and the location became a popular spot for tourists and brands, who started doing the same.
Click here for more details.
2. Emily in Paris sparked global demand for marketing jobs, and we're thrilled
Well, since the release of Netflix's “Emily in Paris,” there's been an upsurge in interest in marketing degrees and jobs, and we're loving it.
Since the show first aired in October 2020, searches for “marketing degrees” in the U.S. have surged 88.6%, according to lead generation service Skyline Social.
Click here for more details.
3. Dating apps see Olympic-level engagement during the Paris Olympics
This year's Olympics were held in Paris, France, also known as the city of love. Athletes from all over the world gathered in this city hoping to win medals. However, it seems that some athletes were also aiming for love.
In fact, there are numerous TikTok videos of dating app users instructing viewers on how to successfully match up with Olympians even if they're not in France.
According to media information company Truscope, the Paris Olympics significantly increased Tinder usage in the City of Love, where more than 10,000 Olympians and thousands of fans flocked to the city, causing a 20% increase in swiping activity on the app across France even before the games began.
Click here for more details.
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