Shubham Agarwal
Technological journalist
Jay Springett
Jay Springett has experienced new social platforms
Jay Springett, technological strategist and animator of Podcast, joined the application of social media butterflies AI out of curiosity and ended up staying for more than six months.
The idea of butterflies is to allow human characters and have to interact.
The online character of Mr. Springett has developed over time, interacting with other artificial characters, and even went to the beginning of his own collection of Beanie Babies (a line of soft toys).
He said it was as if Ais wrote their own soap operas inside a simulation.
“I did not get involved with butterflies in the same way as me with other platforms,” said Springett.
“It was more like observing than participating. I would not pay for that, but it was interesting enough to continue watching.”
Ai butterflies
Human characters and Ai interact with butterflies
A multitude of social media services, such as butterflies, try to develop at a time when there is dissatisfaction with the social media giants.
According to similar data, an intelligence company on the digital market, daily active users of X in the United Kingdom have dropped by almost 25% since January 2024.
And it is not only X that suffers, mobile and office traffic to Facebook has decreased in recent years according to similarity.
A report from the Pew Research Center revealed that a third of teenagers use Facebook and X, against three quarters ten years ago.
Bluesky is one of the social media companies that gain ground.
In the past year, Bluesky has won tens of millions of new users, often at the expense of X.
In addition to the simple timing, however, the success of Bluesky can be widely attributed to its new architecture, which combines X experience with a high degree of personalization.
Unlike centralized systems, where social media companies have complete control over content and identities, Bluesky users can choose how their flows are moderate and what type of publications that algorithm recommends, thanks to the hundreds of options offered by Bluesky and the community.
Don’t you like the wider speech on Bluesky? Jump on the “Popular With Friends” flow to see what the people you follow specifically speak.
It will not be easy for Bluesky to evolve to the size of X and Facebook, explains Andy Tattersall, an information specialist at the University of Sheffield.
He will shape that he will have to find a balance between “generating income, ensuring user safety and moderating content, which is much easier to say than to do”.
Getty images
X has lost users to newcomers like Bluesky
Foundation supported by celebrities, release our flows, hopes to do so.
It is supported by notable names, notably the musician Brian Eno and actor Mark Ruffalo, and plans to collect $ 30 million (23 million pounds sterling) over the next three years to support an open ecosystem of social media propelled by the protocol, the decentralized network fueling Bluesky.
“Bluesky has created a solid basis for shared infrastructure on social networks,” said Robin Berjonon, one of the nine free -feeding guards “, but as long as they are the main operator of this infrastructure, the risk remains that it stops operating in the public interest”.
A greater concern for these emerging platforms, however, is the network barrier. This can be summed up with Metcalfe’s law, explains Evan Prodromou, co-author and current editor-in-chief of activity, another architecture open on social networks, which is behind popular platforms such as Meta threads.
The law stipulates that the value of a network rises with the square of the number of users. This means that larger social networks have many more resources than the little ones. They can use these resources to become more and more important and oust the smallest social media services.
Non -profit organizations like Free Our Feeds and the Social Web Foundation, which Mr. Prodromou is, have a strategy which, hope, will help them overcome the law of Metcalfe.
They hope to replace the current situation, where social media users jump between their favorite services.
Instead, Social Web Foundation is developing a platform that can offer content of each of them.
Threads, for example, support a protocol called ActivityPub, which facilitates the combination of services with other social media companies that use this protocol – as mastodon for example.
Using this type of interoperability, Mr. Prodromou hopes that services like Social Web Foundation will offer the same value as giant and monolithic platforms.
It’s not easy, because all social media companies do not support the same protocol, for example, Bluesky uses the AT protocol.
But there are bypass solutions for this problem, and release our social web foundations and web foundations also work on means of aggregating sites that use different technologies.
“One thing we have learned in recent decades is that the last thing the world needs is a unique solution for eight billion people,” said Robin Bertjon, one of the guards of our flows.
Evan Prodromou
Evan Prodromou hopes one day to challenge social media giants
At the other end of the spectrum are those who want to carve out a niche for themselves, rather than replacing operational operators.
Over the past two years, a new unique social social applications industry has completed.
One of them is Mozi, created by the co-founder of Twitter EV Williams. Mozi does not want to socialize online at all.
Instead, it informs you when you are going to be in the same place (city or event) as someone you know and encourage you to connect more often with people in person.
“Until Mozi, no combination of applications could tell me in which city my friends are at some point, or even what my friends do locally,” said Mozi co -founder, Molly Dewolf Swenson.
Mike McCue, the CEO of Flipboard, is convinced that such an innovation will result in a new era of social networks, where many new types of more interesting social networks will emerge and offer people more choices.
He hopes that the Flipboard application, surfing, will help people manage a disorderly social media ecosystem. It allows users to browse a centralized flow that can draw publications and content from a variety of platforms, including threads, bluesky and YouTube.
“In the end”, explains Mr. McCue, “it is unlikely that a service will replace the Facebook or Twitter that we formerly know, but instead, several services will start to eliminate our time from these old -fashioned flow experiences, our behaviors will change with these new choices and the new generations will expect more.”
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