For example, Sony is exploring ways to use Soneium to protect creators' rights, implement new profit-sharing mechanisms, and enable creators to operate seamlessly between the digital and physical realms, which could revolutionize how content creators interact with audiences and monetize their work.
Creating new revenue streams
By developing its own blockchain platform, Sony is poised to benefit from the growing Web3 market. As more businesses and consumers adopt blockchain-based solutions, Sony can generate new revenue streams through transaction fees, partnerships with third-party developers, and the development of new blockchain-enabled products and services.
Increased user engagement and loyalty
Blockchain technology offers a unique way to enhance user engagement and build customer loyalty. Through Soneium, Sony will be able to implement innovative reward systems, exclusive digital collectibles and immersive experiences aligned with its existing products and franchises, strengthening the company's relationship with its customer base and creating new avenues for marketing and promotion.
Staying competitive in a changing technology environment
As blockchain and Web3 technologies continue to evolve, there is growing concern among traditional technology companies that they will be left behind. By launching Soneium, Sony is positioning itself to remain competitive and relevant in an increasingly decentralized digital ecosystem.
Jun Watanabe articulated this forward-thinking approach: “We will work to create diverse businesses and new use cases, aiming to deliver the customer value that can only be enjoyed through Web3 technology to as many users as possible and make people's lives richer and more diverse.”
Fostering innovation and collaboration
Sony's decision to launch a public blockchain with an open network reflects its desire to foster innovation beyond its internal company walls. By providing tools and an environment for developers, Sony is inviting collaboration and creativity from a global community of blockchain enthusiasts and entrepreneurs.
Plans to release a Soneium “testnet” for app developers further underscore the company's commitment to open innovation. This collaborative approach could lead to the development of groundbreaking applications and use cases that Sony would not have thought of on its own.
Sota Watanabe said, “I believe that Sonium has great potential to lead the world and realize this vision, and I want to work with a variety of developers and companies across national, regional and industry boundaries.”
